This is the story of how 15 years of learnings and success in Dubai became the foundation for helping Italian companies succeed in MENA
I moved to Dubai 15 years ago without speaking Arabic, without regional connections, and without understanding how different B2B marketing would be in the Gulf.
What I learned (often the hard way) became my career.
Today, I'm based back in Italy, and I help Italian companies avoid the expensive mistakes I watched dozens make—and continue to see every week at Dubai trade shows.
→ Italian company lands in Dubai, excited about MENA opportunities
→ Books €30k trade show booth
→ Runs €20k Google Ads campaign
→ Gets 200 booth visitors, collects some business cards
Six months later? Zero contracts. €50,000 gone.
"They're using marketing strategies built for Milan in a market that operates like Dubai. Completely different worlds."
I didn't learn this stuff from a textbook. I learned it by making expensive mistakes, watching others make them, and slowly figuring out what actually works.
I help Italian B2B companies enter these specific Gulf markets:
Dubai & Abu Dhabi
Riyadh & Jeddah (Vision 2030)
Doha
Industries I work with:
Not generic "market entry consulting." I build specific marketing campaigns with measurable results.
How to position your Italian brand for Gulf buyers
Where Gulf B2B decision-makers actually research
Build credibility before asking for meetings
Some numbers that matter:
15
Years living & working
in Dubai
€2M+
In MENA campaigns
managed
60+
Gulf trade shows
attended
I've made the mistakes. I've seen what works. Now I help Italian companies skip the expensive learning curve.
Thinking about MENA markets? Let's have a conversation about whether it makes sense for your business.
You can reach me at:
Book a free 30-minute call
No sales pitch. No obligation. Just an honest conversation about your Middle East opportunity and whether my approach would fit.
Schedule a Call